I love art since primary school. I love to sketch and draw or we used to called it ‘conteng-conteng’ whenever I had chance to do during classes, but I don’t have any idea what ‘design’ was all about.
When the times pass by, I begin to understand and appreciate the importance of design and its elements. One thing for sure, I got attracted with the uniqueness of David Carson’s graphic work, which valued as one of the world’s renowed vogue, marketable and commercially recognised graphic design.
David Carson’s Commercial Arts
David Carson is an American graphic designer, art director and also a professional surfer. He is agruably known as the most innovative and influental graphic designer for his innovative magazine and commercial outdoor design, and use of experimental typography.
He was a guy who succesfully changed the public face of graphic design and was dubbed a ‘master of typography’ by commercially renowed Graphic magazines.
Born in 1954 in Texas and graduated with Bachelor of Art in Sociology from San Diego State University. His first contact with graphic design was in 1980 and first became the art director of Transworld Skateboarding in 1984, helping to give the magazine a distinctive look. By the end of his tenure there, he had developed his signature style, using “dirty” type and non-mainstream photographic technique.
In 1995 after almost 15 years in his career, he founded his own studio in New York and started to attract major clients in the advertising and design industry. He was doing work for Pepsi-Cola, Ray Ban, Levis, Nike, Quicksilver, Microsoft, British Airways, Kodak, Intel, Sony, Mercedes, MTV Global and also responsible in designing ‘crowfiti’ typeface used in the film The Crow : City of Angels.
Understanding Carson’s Graphic Design
For me, his work is always eye catching, subjective, superb but personal, very self-indulgent and widely imitated aesthetic defined the so-called ‘grunge typography’ era.
A lot will be made of David Carson’s work being the perfect example of ‘theory of sprung life’, that when a means of communication has outlived its relevance, it becomes a total highly defined work of art.
Print medium such as book, magazines, newspapers, billboards and such will become icons, sculptures, textures, that they will be a means of communication of a different order, and that simple information transfer will be effected by some other electronic means and digital channels.
Print will no longer be obliged to simply carry the news. It will have been given or will have taken its freedom and there is no going back. Print is reborn, resurrected as something initially unrecognizable. It’s not really dead, it simply mutated into something else.
David Carson graphic design and typography communicates persuasively on a level beyond words, that by passes the logical, rational centers of the brains and goes straight to the part that understands without thinking.
His arts works just like music does.. slipping in there before anyone has a chance to stop it at the border and ask for papers.
Read more; Skateboarders Are Just Like Entrepreneurs
Khir Khalid is a marketing consultant and a passionate content writer dedicated to empower businesses through integrated digital marketing that lead to meaningful growth. He is a member of the Institute Of Marketing Malaysia, and also a columnist at Utusan Malaysia, Utusan Digital and a contributor to Marketing In Asia. > PROFILE