I was a skateboarding fan during the time when I was a teenager besides music and guitar as my favourites. I’m actually not really good at it but it was and still one of the sport that I admire. Till now, I would love to invite skateboarders to perform the slot whenever I had chance to do in every social related events that I managed.
Sometimes, I even drive my family out enjoying skateboard competition and events at the commercial skate park center. It is a great challenging sports and I salute to those old timer skateboarders for their sweat and hard work to prove to the society that skateboarding is a positive sport. An extreme positive sport to be precise…
Skateboarder And Entrepreneurial Thinking
For me, the small things people may not notice day-to-day, stand out when you are a skateboarder. For instance, what do you see and what do you actually notice when you are driving around town, take a trip to a shopping mall, drop your kids off at school, walk to the bus stop or go for a run?
Probably peoples, cars, stores and windows. But what about the smaller things like stairs, rails, curbs, banks, holes or even dips in the pavements. These are things that only few notice throughout our daily routines.
Being a skateboarders fan, it actually helps to think outside the box and see different opportunities that a normal person wouldn’t pay attention to. The bench you sat on at the bus stop is no longer just a bench. It now is an object to try your latest trick on.
The stairs you walked down are no longer just stairs. You now view them as ‘6 stair’. They have the perfect runaway and you imagine how it would feel to land a smooth kick-flip down them… very pleasure indeed!!
As a skateboarder, you don’t think of simple objects as simple objects. You don’t want to use them for what they are meant. The first thing that comes to your mind when seeing that bench is not sit on it. There are too many other things that can be done.
That is the main reason why most people see skateboarders as rebel group of youngsters. As from my own experience, I called it creativity and talent. Youngsters are always rebel at heart because they are simply young and vibrant. As an adult, it is our responsibility to understand and channel it to the right and proper stream with encouragement and guidance for the betterment of society.
Embedding Entrepreneurial Mindset For Skateboarders
So, this is much related to entrepreneurial thinking. What do you notice when you travel the interstate, read a magazine, drink out of your Nescafe’s can, play your video game, watch your favourite show, or attend a local event?
Entrepreneurs notice opportunity. Every surface is an opportunity to generate impression, give a call to action, or just to maintain brand loyalty, and there are always endless methods of innovative career developments. From the initial introduction of a brand, to the very last chance of capturing a target and run the selling, entrepreneurs sees different aspects of everyday objects and how they can be used to benefit the society.
Now that traditional media is beginning to fade out, and new media is becoming more popular there are endless ways towards career enhancement and development. We all know from going out to the store to browsing the internet and picking most of the products on line.
The new era of technology has emerged and constantly upgrading. Social media and interactive era are emerging next to come.
Skateboarders are just like entrepreneurs. We have to keep on up grading, not on the unwise spending just to cope up with the latest trends, but to strengthen our intellectuals on what’s new in the industry to create and grab the very best opportunities, just as fast as all technology.
Till then… skate hard, think fast and stay positive!
Khir Khalid merupakan perunding pemasaran bertauliah yang terlibat dalam pemasaran digital dan keusahawanan sosial. Ahli badan profesional Institute of Marketing Malaysia dan contributor majalah online Marketing in Asia > BIODATA.