|Launch of “Sex Conversations – Making it Mainstream” with YB Datin Paduka Chew Mei Fun|
Perspective Strategies, a local public relations consultancy won the industry’s coveted Campaign of the Year Award at the recent Malaysia PR Awards 2016 (MPRA 2016) for its work with Durex Malaysia to advocate for greater conversations on sexual and reproductive health (SRH) education.
on SRH to gauge the level of young Malaysians’ understanding of sexual and reproductive health and use the information to start SRH conversations amongst the public.
Perspective Strategies Won Malaysia PR Award 2016
In addition to the top honour, Perspective Strategies also swept four of the 10 Gold Awards given during the prestigious annual event, which was organised by the Public Relations Consultants’ Association of Malaysia (PRCA Malaysia) to recognise the exceptional and creative work of PR Professionals in consultancies and in-house departments of Malaysian corporations.
Malaysia reaffirms our core work in the area of stakeholder engagement. The power of conversations and meaningful content, supported by research, were the key pillars of this successful partnership with Durex. The Campaign not only made a case for change in the Malaysian SRH education scene but enabled us to reach to a wider and even conservative audience,” said Andy See, Managing Director of Perspective Strategies.
has won the industry’s top award since the firm’s founding in 2006. The agency continues to work with multinational brands and local corporations in developing cutting-edge public relations, corporate reputation and stakeholder engagement campaigns.
Seorang perunding pemasaran bertauliah yang berdaftar di bawah badan profesional Institute of Marketing Malaysia. Socialpreneur, associate marketer, digital content writer dan contributor Marketing in Asia > BIODATA.