Perspective Strategies, a local public relations consultancy won the industry’s coveted Campaign of the Year Award at the recent Malaysia PR Awards 2016 (MPRA 2016) for its work with Durex Malaysia to advocate for greater conversations on sexual and reproductive health (SRH) education.
The nationwide campaign themed “Sex Conversations – Making it Mainstream” involved in the launch of Malaysia’s first national study on SRH to gauge the level of young Malaysians’ understanding of sexual and reproductive health and use the information to start SRH conversations amongst the public.
Perspective Strategies Won Malaysia PR Awards 2016
In addition to the top honour, Perspective Strategies also swept four of the 10 Gold Awards given during the prestigious annual event, which was organised by the Public Relations Consultants’ Association of Malaysia (PRCA Malaysia) to recognise the exceptional and creative work of PR Professionals in consultancies and in-house departments of Malaysian corporations.
The four gold awards that Perspective Strategies bagged for its work with key clients in the Product Brand Development Category (AIA Bhd.), Corporate Branding (AIA Berhad.), Employee Communications (Fraser and Neave Holding Berhad) and Public Affairs (Durex Malaysia).
“Today’s milestone win for our campaign with Durex Malaysia reaffirms our core work in the area of stakeholder engagement. The power of conversations and meaningful content, supported by research, were the key pillars of this successful partnership with Durex. The Campaign not only made a case for change in the Malaysian SRH education scene but enabled us to reach to a wider and even conservative audience,” said Andy See, Managing Director of Perspective Strategies.
“We extremely humbled by the multiple wins at this year’s MPRA. The recognition given to us by the industry for our work with key clients such as AIA Bhd., Fraser and Neave Holding Bhd and Durex Malaysia, will certainly encourage us to push our creative boundaries further. We are committed to continue to deliver impactful campaigns that will help our clients achieve their business goals,” he added.
MPRA 2016 Campaign of the Year Award – Perspective Strategies
This will be the third time Perspective Strategies has won the industry’s top award since the firm’s founding in 2006. The agency continues to work with multinational brands and local corporations in developing cutting-edge public relations, corporate reputation and stakeholder engagement campaigns.
The recent MPRA is the ninth edition organised annually by PRCA Malaysia. It serves as a platform to recognise the country’s public relation professionals. This year’s award covered 15 categories including the Product Brand Development, Public Affairs, Financial Communications, Consumer Launch, Best Use of Digital and the Environmental.
Khir Khalid merupakan perunding pemasaran profesional berdaftar dengan Institute of Marketing Malaysia. Turut terlibat sebagai ‘digital marketing associate’ dan penulis kandungan kepada sektor komersil dan agensi. > PROFIL