Two Malaysian student entrepreneurs were among the top 3 teams at the recent 2019 FedEx Express / JA International Trade Challenge (FedEx/JA ITC) Asia Pacific Finals in Kuala Lumpur, Malaysia.
This year, three finalist teams from Malaysia, Hong Kong, Singapore and Vietnam presented market entry strategy plans for a medical device product in Germany. The three teams – Team Prost, Team Pioneers and Team Rife beat 27 other teams from across the region with their remarkable inventions.
Malaysian Students Emerge As Top 3 Team Winners
Team Prost comprised of Noelle Pang from Hong Kong and Kenneth Tee from Singapore – were crowned winners earning the No. 1 spot in the Grand Finals. The team introduced the ‘Prost Watch’ to tackle health issues caused by alcohol consumption in Germany and promote safer drinking.
The Prost Watch uses Artificial Intelligence (AI) to monitor and regulate alcohol consumption, with the goal of improving long-term health by avoiding liver and chronic health diseases.
“We are so excited we won this competition, especially given the amazing business proposals put together by the other talented teams. This challenge has been an incredible learning experience. With the skills and tools we learned, we feel ready to take on the business world with confidence and pursue our derams of becoming leading global entrepreneurs.” said Noelle Pang of Hong Kong and Kenneth Tee of Singapore.
Team Pioneers – made up of Shamita Sheetal from Malaysia and Trang Hoang from Vietnam – came second with their idea of ‘The Cardiator’ which is designed to curb cardiovascular disease by detecting elevated cardiac enzymes 5 to 6 hours before a potential heart attack.
Team Rife – made up of Nydia Lee from Hong Kong and Shveenita Alyza Kanapathy from Malaysia – came third with their idea of ‘Eartaps’ which is a convenient hearing aid equipped with auto-sensation, automatically changing its settings to adapt to the varying noise level of surroundings in real time, designed for the elderly.
FedEx/JA International Trade Challenge
The FedEx/JA ITC program is jointly organized by FedEx Express, a subsidiary of FedEx Copr. (NYSE: FDX) and the world’s largest express transportation company, and JA Asia Pacific, a member of JA Worldwide.
To date, the FedEx/JA ITC has inspired and benefitted more than 22,800 young people across the region, allowing them to learn more about entrepreneurship and introduce them to the world of business, economics and international trade through classroom learning and practical teamwork exercises.
Now in its 13th year, the program has grown considerably: just 295 students from three markets took part in the 2007 program. This year, more than 2,716 students from 10 market took part.
Khir Khalid merupakan perunding pemasaran bertauliah; socialpreneur, digital marketer dan content writer. Ahli badan profesional Institute of Marketing Malaysia dan contributor Marketing in Asia > BIODATA.