BBC Global News, the BBC’s international commercial news division, and FedEx Express have struck a commercial sponsorship and branded content deal around a brand-new multi-platform series on global trade.
Made on Earth explores the story of the world’s remarkable and ever adapting trading networks, which help businesses reach billions of potential customers around the world.
The editorial series reveals key moments, worldwide shifts and changing trends happening in the industries involved in creating everyday products – spices, paper, coffee, handbags, bicycles and semiconductors. From rose farmers in Kenya to florists in the UK, Made on Earth takes audiences on a journey across the world to discover the reliance on global connectivity for consumer goods.
BBC Global News Partners With Fedex
The commercial deal involves FedEx Express becoming the exclusive sponsor of the new TV and digital series on BBC World News – which is watched by over 100 million people every week – and BBC.com, which reaches more than 95 million unique users each month.
To appeal to an even wider audience base, the series will also be subtitled into local languages to appear on international BBC News sites including BBC Afrique, BBC Brasil, BBC Chinese, BBC Mundo and BBC.jp in Japan, adding extra value to the deal.
As part of the partnership, the BBC has created a bespoke digital hub at BBC.com/madeonearth.
The hub will feature articles, links to episodes on BBC’s dedicated video streaming section, BBC Reel, and a series of commercial films created by BBC StoryWorks, BBC Global News’ commercial content-marketing division, which will also be available on BBC World News and on BBC social media handles.
Made On Earth Explores The Story On Global Trade
Following the first run of the series in the autumn, the Made on Earth content will retain its presence on the BBC’s platforms, ensuring ongoing audience engagement.
Sean O’Hara, Executive Vice President, BBC StoryWorks & Advertising, said; “We’re delighted to join up with FedEx Express on this innovative global project, which leverages the full strength of the BBC’s international platforms, in English and other languages, to bring audiences content that is thought-provoking, engaging and informative. This commercial partnership allows FedEx Express to tap into global reach and credibility of BBC Global News – on TV, online and social media.”
Brie Carere, FedEx Corporation EVP and chief marketing and communication officer, said: “Global trade is our business. This strategic partnership with BBC Global News gives a voice to the entrepreneurs, manufactures and consumers of goods from around the world and shows the endless possibilities available. The unique combination of the BBC’s compelling storytelling and worldwide reach will ensure that the subject of international trade will make an impact with audiences globally.”
Khir Khalid merupakan perunding pemasaran bertauliah yang berdaftar dengan badan profesional Institute of Marketing Malaysia. Penulis kandungan digital, editor dan kolumnis majalah online Marketing in Asia edisi Bahasa Melayu > BIODATA.